“The new frontier is trust and referrals”

We were excited to find this video from GigaOM’s Net:Work event. Ray Grainger (Ex-Accenture, now CEO of Mavenlink) gives his point of view about the “human cloud” and how companies can reduce their hiring risks by leveraging social media.

“The new frontier is in trust and referrals,”  he reflects, and finding these key resources falls on systems, using a combination of tools and talents to locate the right person for the job. He claims in this world of social media, “people go to people they know,” in what he refers to as “a trusted economic network.”

We’ve worked very hard to make the Collaborative Network a valuable resource for both our clients and consultants, and this video gives us some better terminology to put our arms around what we’ve built.

We’d like to think that we do a good job of finding the “purple squirrels” as Grainger discusses in this attached video.

What do you think?

Reducing Hiring Risks With Social Networks

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